Radical Roots
Radical Roots is a vibrant, community-oriented vegan food truck dedicated to serving delicious dishes made from locally sourced vegetables and fruits. With a commitment to supporting local farmers and promoting sustainability, Radical Roots embodies the philosophy of eating and buying local. The brand exudes energy and excitement through its fun, bold colours and cheerful aesthetic, reflecting the joy of fresh, plant-based cuisine.
Services.
Industry.

About the project
Radical Roots is a fictive company, a playful local vegan food truck concept. The objective of this project was to create a visual identity that radiates the warmth of ‘buy local, eat local.’ A lively, colourful, and bold food truck, sourcing its ingredients straight from nearby farmers. With Radical Roots, we’re all about fostering community spirit and serving up tasty, plant-based delights straight from the heart of local farms! For this venture, my goal was to infuse the wordmark with a distinct touch of creativity, making it truly one-of-a-kind.
- Logo design
- Brand Guidelines
- Pattern
- Packaging










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