Misty Peak Roasters
Misty Peak Roasters is an artisanal coffee brand that celebrates the raw, untamed beauty of the West Coast. The company is dedicated to delivering premium coffee, crafted with care and inspired by nature. With a focus on quality and authenticity, Misty Peak Roasters connects coffee lovers to the vibrant energy of the coastal mountains through bold flavours and a handcrafted approach to roasting. The brand’s visual identity reflects this connection, offering an unforgettable coffee experience that brings the West Coast spirit to every cup.
Services.
Industry.

About the project
For Misty Peak Roasters, I developed a brand identity that combines my passion for coffee with the untamed beauty of the West Coast. The project focused on creating a bold, authentic visual experience that reflects both the handcrafted nature of the coffee and the rugged essence of the coastal mountains. Key design elements include a hand-drawn logo with rough edges and a vibrant colour palette of deep black and orange-yellow, evoking the warmth of freshly brewed coffee and the mystery of misty mountain mornings.
The identity also features custom illustrations inspired by the West Coast’s wild landscape, adding an organic and artistic feel to the brand.
- Logo design
- Typography
- Brand Guidelines
- Illustrations
- Packaging










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